Case Study: Paid Social Performance | Capturing an Avg ROAS of 3.25 to 1 Who We Are Good Joo Joo is a boutique digital marketing partner helping consumer brands scale profitably thr

Paid Social Performance Case Study: Capturing an Avg ROAS of 3.25+ to 1

Who We Are

Good Joo Joo is a boutique digital marketing partner helping consumer brands scale profitably through smart, creative paid advertising and marketing automation. We specialize in paid social and email marketing, providing campaign strategy and conversion-focused content that delivers measurable growth — without compromising brand integrity.

The Challenge

An online seller of pest control products wanted to test out the opportunity to run advertising on Meta’s platform during their most critical sales period — the summer months. Their goal was to maintain a minimum 3:1 ROAS and scale media spend efficiently during peak season.

Our Solution

Good Joo Joo designed and executed a full-funnel Meta ad strategy focused on:

• Creative Testing: Rolled out fresh, brand-aligned creative weekly to combat ad fatigue and drive engagement.
  

• Audience Segmentation: Used advanced targeting and segmentation capability from Klaviyo to reach high-intent users and testing new audiences.
  

• Scaling with Control: Leveraged real-time performance insights to scale spend only when ROAS benchmarks were hit.
  

• Landing Page Optimization: Collaborated with the client to align messaging and promotional offerings.

The Results

✅ Exceeded 3:1 ROAS goal during peak summer months with an avg ROAS of 3.25+

✅ Over $400,000 in incremental revenue generated from Meta ads

✅ Scaled spend profitably across new customer and retargeting campaigns

Let’s Work Together

At Good Joo Joo, we are an extension of your team, focused on profit-first growth. If you’re ready to scale your eCommerce brand with intention, let’s chat.

Contact: hello@goodjoojoo.com for a free consultation.